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Los Angeles Times Hot Property

Sunday, January 10, 1999

The 1998 luxury-home market on L.A.'s Westside was the best it has been in more than a decade, thanks largely to the entertainment industry, according to a year-end study by Cecelia Waeschle, a broker with Coldwell Banker-Jon Douglas Co., Beverly Hills.

Waeschle has tracked the sales of Westside homes going for more than $2.5 million since 1987. She doesn't focus on deals in the $1-million-to-$2.5-million range, because there are so many of them. She concentrates on Beverly Hills, Bel-Air, Holmby Hills, Santa Monica, Brentwood, Pacific Palisades and Malibu.

During 1998, there were 241 sales in the area for more than $2.5 million, and of those, 42 sales were for more than $5 million and six were for more than $10 million, she said, adding that about 65% of the 241 sales involved the entertainment community.

During 1997, there were 170 home sales for more than $2.5 million: of those, 37 were for more than $5 million and two were for more than $10 million.

"The last year we had this many sales at over $10 million was in 1990," Waeschle said. That was the year David Geffen bought Jack Warner's Beverly Hills estate for $47.5 million. To date, no subsequent sale has approached that amount.

One of the closest was the $18-million sale in 1998 of the Bel-Air home of the late presidential advisor Henry Salvatori. Among other top sales of 1998 were the $12.5-million purchase of a Malibu home by saxophonist Kenny G and the nearly $13-million purchase of a Malibu home by Chicago financier Sam Zell.

Wall Street Journal
PRIVATE PROPERTIES

Friday, December 11, 1998

Sunny Sales in L.A.

MULTIMILLION-DOLLAR residential-real-estate sales in Los Angeles are showing considerable strength, despite some concern late in the summer that the swooning stock market was spooking potential home buyers.

According to Cecelia Waeschle of Coldwell Banker's Beverly Hills office, six sales topping $10 million have been recorded so far this year, compared with only two in 1997. Mrs. Waeschle tracks high-end sales on the Westside of Los Angeles, which includes Beverly Hills, Pacific Palisades, Brentwood, Malibu and Santa Monica.

Examples of transactions in the above-$10 million category include the $18 million sale of the home owned by the late Henry Salvatori, a close advisor to President Reagan, and the $12.5 million Malibu purchase by Mr. Gorelick, the saxophonist.

To date, there have been 41 sales above $5 million, compared with 33 during the 1997 period. In the lowest price range Mrs. Waeschle tracks - between $2.5 million and $5 million - there were 83 sales, compared with 138 in 1997. That kind of strength is a far cry from the early-to id-1980s, when recession, a riot and natural disasters rocked the luxury market in Los Angeles.
 

L.A. EXECUTIVE
A Newsletter for Businesswomen

July/August 1991

Excerpt from the article:
Six-Figure Success

A broker for 10 years, Waeschle moved here from Europe in 1980 after jobs as an executive secretary and a flight attendant.

Drawing on a convent school education, two years of college in Ireland and a lot of practical experience, she decided that if she was going to sell real estate she
"may as well do it in Beverly Hills."

Waeschle initially found it hard to compete with "big name" brokers and those with years of experience.
"I would go on 15 appointments and the client would want someone that they knew was in the business longer," she said.

Waeshle overcame these obstacles with a combination of caring, conscientiousness and enthusiasm.


"I have tremendous follow- through, which is probably one of the most important things about a sales job," she said. "And I always have a postive approach. That's the only way you are going to make a sale." Other traits that have helped her along the way? "Discipline, tenacity and the knowledge of what I do," Waeschle said. "I'm motivated by the satisfaction of a job well done."
 

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