|
|
|
|
|
|
|
Los
Angeles Times Hot Property
|
|
Sunday, January 10, 1999
|
|
The
1998 luxury-home market on L.A.'s Westside was the best it has been
in more than a decade, thanks largely to the entertainment
industry, according to a year-end study by Cecelia Waeschle.
Waeschle has tracked the sales of Westside homes going for more
than $2.5 million since 1987. She doesn't focus on deals in the
$1-million-to-$2.5-million range, because there are so many of
them. She concentrates on Beverly Hills, Bel-Air, Holmby Hills,
Santa Monica, Brentwood, Pacific Palisades and Malibu.
During 1998, there were 241 sales in the area for more than $2.5
million, and of those, 42 sales were for more than $5 million and
six were for more than $10 million, she said, adding that about 65%
of the 241 sales involved the entertainment community.
During 1997, there were 170 home sales for more than $2.5 million:
of those, 37 were for more than $5 million and two were for more
than $10 million.
"The last year we had this many sales at over $10 million was
in 1990," Waeschle said. That was the year David Geffen bought
Jack Warner's Beverly Hills estate for $47.5 million. To date, no
subsequent sale has approached that amount.
One of the closest was the $18-million sale in 1998 of the Bel-Air
home of the late presidential advisor Henry Salvatori. Among other
top sales of 1998 were the $12.5-million purchase of a Malibu home
by saxophonist Kenny G and the nearly $13-million purchase of a
Malibu home by Chicago financier Sam Zell.
|
|
|
|
|
|
Wall
Street Journal
PRIVATE PROPERTIES
|
|
Friday, December 11, 1998
|
|
Sunny Sales in L.A.
MULTIMILLION-DOLLAR residential-real-estate sales in Los
Angeles are showing considerable strength, despite some concern
late in the summer that the swooning stock market was spooking
potential home buyers.
According to Cecelia Waeschle , six sales topping $10 million have
been recorded so far this year, compared with only two in 1997.
Mrs. Waeschle tracks high-end sales on the Westside of Los Angeles,
which includes Beverly Hills, Pacific Palisades, Brentwood, Malibu
and Santa Monica.
Examples of transactions in the above-$10 million category include
the $18 million sale of the home owned by the late Henry Salvatori,
a close advisor to President Reagan, and the $12.5 million Malibu
purchase by Mr. Gorelick, the saxophonist.
To date, there have been 41 sales above $5 million, compared with
33 during the 1997 period. In the lowest price range Mrs. Waeschle
tracks - between $2.5 million and $5 million - there were 83 sales,
compared with 138 in 1997. That kind of strength is a far cry from
the early-to id-1980s, when recession, a riot and natural disasters
rocked the luxury market in Los Angeles.
|
|
|
|
|
|
|
|
L.A. EXECUTIVE
A Newsletter for Businesswomen
|
|
July/August 1991
|
|
Excerpt
from the article:
Six-Figure
Success
A broker for 10 years, Waeschle moved here from Europe in 1980 after
jobs as an executive secretary and a flight attendant.
Drawing on a convent school education, two years of college in
Ireland and a lot of practical experience, she decided that if she
was going to sell real estate she
"may as well do it in Beverly Hills."
Waeschle initially found it hard to compete with "big name"
brokers and those with years of experience.
"I would go on 15 appointments and the client would want someone
that they knew was in the business longer," she said.
Waeshle overcame these obstacles with a combination of caring,
conscientiousness and enthusiasm.
"I have tremendous follow- through, which is probably one of the
most important things about a sales job," she said. "And I
always have a postive approach. That's the only way you are going to
make a sale." Other traits that have helped her along the way?
"Discipline, tenacity and the knowledge of what I do,"
Waeschle said. "I'm motivated by the satisfaction of a job well
done."
|
|
|
