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Los Angeles Times
Hot Property |
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Sunday,
January 10, 1999 |
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The 1998 luxury-home
market on L.A.'s Westside was the best it has been in
more than a decade, thanks largely to the
entertainment industry, according to a year-end study
by Cecelia Waeschle, a broker with Coldwell Banker-Jon
Douglas Co., Beverly Hills.
Waeschle has tracked the sales of Westside homes going
for more than $2.5 million since 1987. She doesn't
focus on deals in the $1-million-to-$2.5-million
range, because there are so many of them. She
concentrates on Beverly Hills, Bel-Air, Holmby Hills,
Santa Monica, Brentwood, Pacific Palisades and Malibu.
During 1998, there were 241 sales in the area for more
than $2.5 million, and of those, 42 sales were for
more than $5 million and six were for more than $10
million, she said, adding that about 65% of the 241
sales involved the entertainment community.
During 1997, there were 170 home sales for more than
$2.5 million: of those, 37 were for more than $5
million and two were for more than $10 million.
"The last year we had this many sales at over $10
million was in 1990," Waeschle said. That was the year
David Geffen bought Jack Warner's Beverly Hills estate
for $47.5 million. To date, no subsequent sale has
approached that amount.
One of the closest was the $18-million sale in 1998 of
the Bel-Air home of the late presidential advisor
Henry Salvatori. Among other top sales of 1998 were
the $12.5-million purchase of a Malibu home by
saxophonist Kenny G and the nearly $13-million
purchase of a Malibu home by Chicago financier Sam
Zell. |
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Wall Street
Journal
PRIVATE PROPERTIES |
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Friday,
December 11, 1998 |
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Sunny Sales in L.A.
MULTIMILLION-DOLLAR residential-real-estate
sales in Los Angeles are showing considerable
strength, despite some concern late in the summer that
the swooning stock market was spooking potential home
buyers.
According to Cecelia Waeschle of Coldwell Banker's
Beverly Hills office, six sales topping $10 million
have been recorded so far this year, compared with
only two in 1997. Mrs. Waeschle tracks high-end sales
on the Westside of Los Angeles, which includes Beverly
Hills, Pacific Palisades, Brentwood, Malibu and Santa
Monica.
Examples of transactions in the above-$10 million
category include the $18 million sale of the home
owned by the late Henry Salvatori, a close advisor to
President Reagan, and the $12.5 million Malibu
purchase by Mr. Gorelick, the saxophonist.
To date, there have been 41 sales above $5 million,
compared with 33 during the 1997 period. In the lowest
price range Mrs. Waeschle tracks - between $2.5
million and $5 million - there were 83 sales, compared
with 138 in 1997. That kind of strength is a far cry
from the early-to id-1980s, when recession, a riot and
natural disasters rocked the luxury market in Los
Angeles.
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L.A. EXECUTIVE
A Newsletter for Businesswomen |
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July/August
1991 |
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Excerpt from the article:
Six-Figure Success
A broker for 10 years, Waeschle moved here from Europe in
1980 after jobs as an executive secretary and a flight
attendant.
Drawing on a convent school education, two years of
college in Ireland and a lot of practical experience, she
decided that if she was going to sell real estate she
"may as well do it in Beverly Hills."
Waeschle initially found it hard to compete with "big
name" brokers and those with years of experience.
"I would go on 15 appointments and the client would want
someone that they knew was in the business longer," she
said.
Waeshle overcame these obstacles with a combination of
caring, conscientiousness and enthusiasm.
"I have tremendous follow- through, which is probably
one of the most important things about a sales job,"
she said. "And I always have a postive approach. That's
the only way you are going to make a sale." Other
traits that have helped her along the way? "Discipline,
tenacity and the knowledge of what I do," Waeschle
said. "I'm motivated by the satisfaction of a job well
done."
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